dm's certified natural make-up
alverde NaturKosmetik is the certified natural cosmetics brand of the dm drugstores — and its make-up aisle is a rarity: from complexion to lips, the formulas are built on naturally derived ingredients, with no silicones and no controversial synthetic dyes, under a recognised natural cosmetics certification (the label is printed on every pack).
What's in the range?
- Complexion: lightweight foundations, mineral powders, concealers.
- Eyes: mascaras (a real feat in natural formulation), eyeshadows with mineral pigments, pencils.
- Lips: nourishing lipsticks with plant waxes and oils, tinted balms.
- Nails: gentler nail polishes.
Browse them in the Make-up aisle.
Natural vs conventional: what actually changes
- The formula: naturally derived ingredients, often organic, and entire families of synthetic ingredients left out.
- The feel: natural textures have improved enormously, but a natural mascara is generally still less “extreme” than a conventional volumising one.
- Tolerance: minimalist formulas often suit reactive skin well — with no absolute guarantee, since an allergy remains possible even with natural products.
Who is it for?
For anyone who reads the INCI list before buying, clean beauty followers, skin that reacts to conventional make-up — or simply out of environmental conviction: alverde also commits on packaging and on vegan formulas across a large part of the catalogue.
Frequently asked questions
Is alverde make-up vegan? A large part of the range is, and it is stated on the pack, product by product.
Why can't you find alverde in shops in Morocco? alverde is a dm exclusive: the brand is not distributed outside the chain, which is why it has to be imported directly.
How does ordering work? Delivery starts at 19 DH depending on your city (free from 500 DH), takes around 15 days, with cash on delivery and returns possible within 7 days.
For alverde skincare (face, hair, body), read our full brand guide.
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